Faculty Details

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Dr DEBORA DHANYA A

Specialization : Management

Qualification : MBA, PhD

Department : SCHOOL OF HUMANITIES AND PERFORMING ARTS

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journals

2022

Name of Journal: International Journal of Early Childhood Special Education (INT-JECSE)

Date Of Publication: 30-Apr-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 14/3/2837 - 2850

Sole Authored /Co Authored: Co-Author

Author Name (s): DEBORA DHANYA A,P. VENKATA SUBBAIAH

URL: https://int-jecse.net/index.php

Indexing Agency: Web of Science

2018

Name of Journal: Pertanika J. Soc. Sci. & Hum.

Date Of Publication: 28-Sep-2018

Category: Article in Research Journal

Volume No/Issue No/Page No: 26/3/1971 - 1993

Sole Authored /Co Authored: Co-Author

Author Name (s): DEBORA DHANYA A,JAIDEV, U. P.

URL: Universiti Putra Malaysia Press

Indexing Agency: Web of Science and Scopus

Name of Journal: Journal of Advanced Research in Dynamical and Control Systems - JARDCS

Date Of Publication: 15-Mar-2018

Category: Article in Research Journal

Volume No/Issue No/Page No: 10/03-special issue/451 - 462

Sole Authored /Co Authored: Co-Author

Author Name (s): DEBORA DHANYA A,DR .UMA PRICILDA JAIDEV

URL: https://www.jardcs.org/

Indexing Agency: Scopus

2019

Name of Journal: International Journal of E-Services and Mobile Applications

Date Of Publication: 20-Dec-2019

Category: Article in Research Journal

Volume No/Issue No/Page No: 11/4/39 - 55

Sole Authored /Co Authored: Co-Author

Author Name (s): DEBORA DHANYA A,UMA PRICILDA JAIDEV

URL: https://www.igi-global.com/journal/international-journal-services-mobile-applications/1114#indices

Indexing Agency: Scopus

2023

Name of Journal: International Journal of E-Business Research (IJEBR)

Date Of Publication: 16-May-2023

Category: Article in Research Journal

Volume No/Issue No/Page No: 19/1/1 - 22

Sole Authored /Co Authored: Co-Author

Author Name (s): DEBORA DHANYA A,UMA PRICILDA JAIDEV

URL: https://www.igi-global.com/journal/international-journal-business-research/1088#indices

Indexing Agency: Web of Science and Scopus

2020

Name of Journal: Management Review Quarterly

Date Of Publication: 13-Feb-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 7/1/41 - 90

Sole Authored /Co Authored: Co-Author

Author Name (s): DEBORA DHANYA A,UMA PRICILDA JAIDEV

URL: https://www.springer.com/journal/11301

Indexing Agency: Scopus

Blog

Invited Talks

2025

Name of the Program: Entrepreneurial Excellence: Building Purpose-Driven and Scalable Startups?

Date: 2025-07-14 00:00:00

Name of the Institutions: VIT University

Name of the Program: Guest Talk

Date: 2025-02-27 00:00:00

Name of the Institutions: CHRIST University

2024

Name of the Program: Powe of AI tools for enhanced research

Date: 2024-07-13 00:00:00

Name of the Institutions: SRM Institute Of Science And Technology

2023

Name of the Program: 4-week Orientation Program on Research Publication Ethics and Research Methodology

Date: 2023-06-27 00:00:00

Name of the Institutions: Baba Masthnath University

Name of the Program: 4-week Orientation Program on Research Publication Ethics and Research Methodology

Date: 2023-06-27 00:00:00

Name of the Institutions: Baba Masthnath University

Name of the Program: 4-week Orientation Program on Research Publication Ethics and Research Methodology

Date: 2023-06-08 00:00:00

Name of the Institutions: Baba Masthnath University

2022

Name of the Program: Developing Business plan report and pitch desk.

Date: 2022-12-14 00:00:00

Name of the Institutions: Christ University

Name of the Program: Researcher's Forum

Date: 2022-03-04 00:00:00

Name of the Institutions: SRM (Deemed to be University)

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

1

Investigator(s): HALASWAMY D, SRIRAM M,DEBORA DHANYA A,SMITHA S,SANTOSH SATYANARAYAN BAHETI

Sponsors:

External

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: LINKEDIN for educators: Build, Influence, Inspire, Students, Grow Professionally"

Name of the Organiser: Arka Jain University Jharkand

Level: National

Role: Participant

Date: 2025-08-11

Name of the Workshop/FDP/Training Programme: Qualitative Research and Data Analysis using NVivo

Name of the Organiser: Servicesetu Foundation

Level: International

Role: Participant

Date: 2025-06-19

Name of the Workshop/FDP/Training Programme: Faculty Development Program 2025

Name of the Organiser: School of Business and Management

Level: Institutional

Role: Participant

Date: 2025-05-19

Name of the Workshop/FDP/Training Programme: Strategic Management

Name of the Organiser: Copenhagen Business School

Level: International

Role: Participant

Date: 2025-02-01

Name of the Workshop/FDP/Training Programme: Qualitative Analysis Using ATLAS.ti software

Name of the Organiser: Dhamma Dipa International Buddhist University

Level: International

Role: Participant

Date: 2025-01-17

Name of the Workshop/FDP/Training Programme: Business Analysis & Process Managemen

Name of the Organiser: Coursera

Level: International

Role: Participant

Date: 2025-01-10

Name of the Workshop/FDP/Training Programme: Empowering Professions in Emerging Technologies for Competency Building

Name of the Organiser: DonBosco Institute of Technology

Level: National

Role: Participant

Date: 2025-01-06

2024

Name of the Workshop/FDP/Training Programme: Digital Literacy for Educators

Name of the Organiser: BRB College of Commerce, Raichur, Karnataka

Level: International

Role: Participant

Date: 2024-12-23

Name of the Workshop/FDP/Training Programme: Integrated Marketing Communications

Name of the Organiser: IE Business School

Level: International

Role: Participant

Date: 2024-11-10

Name of the Workshop/FDP/Training Programme: Outcome Based Education

Name of the Organiser: Madurai Kamaraj University

Level: National

Role: Participant

Date: 2024-04-04

Name of the Workshop/FDP/Training Programme: Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 Initiative: A Case of Deemed-to-be Universities in Karnataka State

Name of the Organiser: CHRIST UNIVERSITY

Level: National

Role: Organiser & Presenter

Date: 2024-02-24

2023

Name of the Workshop/FDP/Training Programme: One week International MDP on Developing people at Workplace a catalyst for change

Name of the Organiser: SRM Institute of Science and Technology

Level: International

Role: Participant

Date: 2023-12-01

Name of the Workshop/FDP/Training Programme: Structural Equation Modelling with SmartPLS and SPSS AMOS,

Name of the Organiser: BMS College of Engineering

Level: International

Role: Participant

Date: 2023-11-27

Name of the Workshop/FDP/Training Programme: Transformation in Teaching and Learning: An Insight to Modern Education

Name of the Organiser: Krupanidhi Degree college

Level: National

Role: Participant

Date: 2023-09-11

Name of the Workshop/FDP/Training Programme: Data Analytics using R Programming

Name of the Organiser: ISBR Business School

Level: International

Role: Participant

Date: 2023-07-25

Name of the Workshop/FDP/Training Programme: FDP-I

Name of the Organiser: CHRIST (Deemed to be University)

Level: Institutional

Role: Participant

Date: 2023-06-26

Name of the Workshop/FDP/Training Programme: Understanding the task parameters for teaching and assesing English writing skills.

Name of the Organiser: Vellore Institue of Technology, Chennai

Level: National

Role: Participant

Date: 2023-05-08

Name of the Workshop/FDP/Training Programme: Advance data analysis and research methodology

Name of the Organiser: Institute for policy research in economics, management and social development (IPREMS) Berhampur

Level: National

Role: Participant

Date: 2023-04-07

Name of the Workshop/FDP/Training Programme: Systematic Literature Review

Name of the Organiser: Nuhianwali Education Society

Level: International

Role: Participant

Date: 2023-03-20

Name of the Workshop/FDP/Training Programme: Sustainable Teaching Practices-Education 4.0

Name of the Organiser: Sanskriti School of Business

Level: National

Role: Participant

Date: 2023-01-23

2022

Name of the Workshop/FDP/Training Programme: E-content Development

Name of the Organiser: CHRIST (Deemed to be University) NCR

Level: Institutional

Role: Participant & Presenter

Date: 2022-11-28

Name of the Workshop/FDP/Training Programme: Data Analysis in R using STATCRAFT

Name of the Organiser: Jaypee Institute of Information Technology, Noida

Level: National

Role: Participant

Date: 2022-11-26

Name of the Workshop/FDP/Training Programme: Digital Marketing

Name of the Organiser: Geetham University

Level: Institutional

Role: Participant

Date: 2022-09-12

Name of the Workshop/FDP/Training Programme: Intellectual Property Rights-Patents and Design Process

Name of the Organiser: K R Mangalam University

Level: National

Role: Participant

Date: 2022-08-22

Name of the Workshop/FDP/Training Programme: Managning Interpersonal Relationships through Emotional Intelligence

Name of the Organiser: Gitarattan International Business School

Level: National

Role: Participant

Date: 2022-07-07

Name of the Workshop/FDP/Training Programme: Quality Assurance in Management Education

Name of the Organiser: School of Business and Management, Christ (Deemed to be University), Delhi NCR Campus.

Level: Institutional

Role: Participant

Date: 2022-06-29

Name of the Workshop/FDP/Training Programme: Enhancing teaching and learning: The journey from being good to great

Name of the Organiser: CHRIST (Deemed to be University) NCR

Level: Institutional

Role: Participant

Date: 2022-06-22

Name of the Workshop/FDP/Training Programme: Leveraging the power teaching pedagogy: A through case study method

Name of the Organiser: SBM, UNIVERSITY NCR

Level: Institutional

Role: Participant

Date: 2022-06-20

Name of the Workshop/FDP/Training Programme: 7th International Workshop on Research and Methodology

Name of the Organiser: Eudoxia Research University

Level: International

Role: Participant

Date: 2022-05-31

Name of the Workshop/FDP/Training Programme: Meta-Analysis, Bibliometric Analysis and Systematic Literature Review

Name of the Organiser: SBM, CHRIST UNIVERSITY NCR

Level: Institutional

Role: Participant

Date: 2022-05-20

2021

Name of the Workshop/FDP/Training Programme: Online Faculty development programme on Contemporary topics in marketing management

Name of the Organiser: IIM, Indore

Level: International

Role: Participant

Date: 2021-03-01

Name of the Workshop/FDP/Training Programme: Data Science with R

Name of the Organiser: CHRIST , NCR

Level: Institutional

Role: Participant

Date: 2021-01-11

2020

Name of the Workshop/FDP/Training Programme: Orientation Programme

Name of the Organiser: CHRIST , NCR

Level: Institutional

Role: Participant

Date: 2020-11-02

Name of the Workshop/FDP/Training Programme: Advance Research Methods

Name of the Organiser: J.C Bose University of science and Technology,

Level: International

Role: Participant

Date: 2020-06-08

Name of the Workshop/FDP/Training Programme: Analytics using R for data science and Tableau".

Name of the Organiser: Jain University

Level: International

Role: Participant

Date: 2020-05-29

Name of the Workshop/FDP/Training Programme: Social Entrepreneurship

Name of the Organiser: KPB Hinduja College of Commerce

Level: National

Role: Participant

Date: 2020-05-28

Name of the Workshop/FDP/Training Programme: Case writing and Teaching

Name of the Organiser: BMS College of Engineering

Level: International

Role: Participant

Date: 2020-05-11

Awards / Achievements /Others

Books

Book Chapters

2025

Type of Book: Chapter

Title : Future of Indigenous Inclusivity: Unlocking Finance for Economic Development

ISBN: 979-836937926-4, 979-836937924-0

Month/Year: Jul 2025

2024

Type of Book: Chapter

Title : AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis

ISBN: 978-104011988-4

Month/Year: Sep 2024

Type of Book: Chapter

Title : AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis

ISBN: 978-104011988-4

Month/Year: Sep 2024

Type of Book: Chapter

Title : Transforming the Financial Landscape With ICTs

ISBN: 9798369315033

Month/Year: May 2024

Type of Book: Chapter

Title : Transforming the Financial Landscape With ICTs

ISBN: 9798369315033

Month/Year: May 2024

2023

Type of Book: Chapter

Title : Concepts, Technologies, Challenges, and the Future of Web 3

ISBN: 9781668499191

Month/Year: Oct 2023

2021

Type of Book: Chapter

Title : Research Anthology on Privatizing and Securing Data

ISBN: 978-179988955-7, 978-179988954-0

Month/Year: Jan 2021

Case Study

Patents

2023

Inventors: PRATIBHA GIRI,DR. MUKESH KUMAR,DR. SHUCHI GUPTA,BABITA JHA,DR. PRASHANT PAREEK,MOHAMMAD IMTIAZ,ANIL KUMAR,SWATI V. DHONDE (KALE),SUMIT KUMAR,DEBORA DHANYA A

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 05-May-2023

Application/Filing Date: 04-Apr-2023

Publication Number: 202321025384 A

Patent Number: 202321025384 A

Field of Invention: CSR

2022

Inventors: PRATIBHA GIRI,DEBORA DHANYA A,RANJEET KUMAR MISHRA ,SURBHI SRIVASTAVA,TABASSUM ,TAPAS DAS,SESHANWITA DAS

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 14-Oct-2022

Application/Filing Date: 20-Aug-2022

Publication Number: 202221047470 A

Patent Number: 65167

Field of Invention: Finance

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: From Trial To Loyalty: Understanding Purchase And Continuation Intentions In The Ott Streaming Market


Date: 2025-02-24


Organising Institution: World College of Technology and Mangement


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Study of Value Perception of Purchase Intention for Luxury Fashion Brands


Date: 2025-02-24


Organising Institution: World College of Technology and Mangement


Level: International


Type of the Program: Conference


Role: Presenter


Title: Transforming Online Fashion Retail in India: The Role of Augmented Reality (AR) in Consumer Engagement and Brand Advocacy


Date: 2025-02-24


Organising Institution: World College of Technology and Mangement


Level: International


2024

Type of the Program: Seminar


Role: Organizer


Title:


Date: 2024-04-17


Organising Institution: Christ University


Level: Institutional


Type of the Program: Conference


Role: Presenter


Title: The Thread of Environmentally Sustainable Practices with Green Satisfaction and Customer Citizenship Behaviour in the Indian fashion industry,


Date: 2024-04-16


Organising Institution: M.A.M B School


Level: National


Type of the Program: Conference


Role: Presenter


Title: Understanding the Consumer Disposable behaviour in the Fashion and apparel industry for the Gen Z population


Date: 2024-04-16


Organising Institution: M.A.M B School


Level: National


Type of the Program: Conference


Role: Presenter


Title: Investigating the role of brand communication in creating memorable brand experiences in the FMCG Sector


Date: 2024-04-16


Organising Institution: M.A.M Business School


Level: National


Type of the Program: Conference


Role: Presenter


Title: Understanding the consumer switch to eco-friendly packaging of Indian Namkeens among Indian Gen Z Consumers.


Date: 2024-04-16


Organising Institution: M.A.M Business School


Level: National


Type of the Program: Conference


Role: Presenter


Title: A Study on Cognitive Dissonance & Post Purchase Consumer Behaviour with Special Reference to Smart Phone Industry


Date: 2024-04-16


Organising Institution: M.A.M Business School


Level: National


Type of the Program: Conference


Role: Presenter


Title: Understanding the Impact of Influencer Marketer Characteristics on Consumer Purchase Intention of Gadgets in Instagram


Date: 2024-04-16


Organising Institution: M.A.M Business School


Level: National


Type of the Program: Conference


Role: Presenter


Title: Impact of Social Media Marketing on Consumer Buying Behaviour for mobile and electronics products in India


Date: 2024-04-16


Organising Institution: M.A.M Business School


Level: National


Type of the Program: Conference


Role: Presenter


Title: Understanding the Impact of Promotional Push Notifications of Grocery Shopping APPS on Consumer Purchase Intention.


Date: 2024-04-16


Organising Institution: M.A.M Business School


Level: National


Type of the Program: Conference


Role: Presenter


Title: The Impact of Emotional Advertising towards Purchase Intention of Home Appliance Products in India


Date: 2024-02-02


Organising Institution: Apeejay School of Management


Level: National


2023

Type of the Program: Conference


Role: Presenter


Title: Role Of Artificial Intelligence In Marketing


Date: 2023-06-30


Organising Institution: Gl Bajaj Institute Of Technology And Management Greater Noida


Level: International


Type of the Program: Conference


Role: Presenter


Title: Role of Artificial Intelligence in Marketing


Date: 2023-06-30


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Factors influencing the actual usage of container shipping e-commerce platform: An application of TAM


Date: 2023-06-23


Organising Institution: Christ University


Level: National


Type of the Program: Conference


Role: Presenter


Title: The Moderation effect of the fear of missing the out on the intention to invest in cryptocurrency among millennial and generation Z


Date: 2023-03-23


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: The moderation effect of fear of missing out on the intention to invest in cryptocurrency among millennials and generation Z


Date: 2023-03-23


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: The role of membership interaction and activity involvement towards consumer willingness to participate in sports virtual brand community


Date: 2023-03-23


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Towards Examining the link between workplace spirituality and workplace agility: Banking Industry


Date: 2023-03-23


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Moderation effect of the Fear of Missing Out on the intention to


Date: 2023-03-23


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2023-03-23


Organising Institution: Christ University


Level: International


Type of the Program: Seminar


Role: Presenter


Title: "Geographical Indications of Odisha"


Date: 2023-03-02


Organising Institution: ASBM University


Level: National


2022

Type of the Program: Conference


Role: Presenter


Title: Emerging trends in blockchain technology


Date: 2022-09-29


Organising Institution: ST Ann's college for women


Level: International


Type of the Program: Conference


Role: Presenter


Title: Coronavirus Pandemic: Transforming the Future of Education across the Globe


Date: 2022-06-25


Organising Institution: Chatrapati Shahu Maharaj University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Personality And Psychological Predictors Of Facebook Ad Avoidance


Date: 2022-05-29


Organising Institution: Indrapuran Institute Of Higher Studies


Level: International


2020

Type of the Program: Conference


Role: Presenter


Title: Personality and Psychological Predictors of Instagram personalized ad avoidance


Date: 2020-06-21


Organising Institution: Organisation of science and innovative engineering and technology (OSIET) India


Level: International


2018

Type of the Program: Conference


Role: Presenter


Title: Perceived personalization, privacy concern, e-WOM recommendations towards personalized advertising in social networking sites and consumers? click through intention


Date: 2018-06-15


Organising Institution: VIT University


Level: International


2017

Type of the Program: Conference


Role: Presenter


Title: Antecedents and Consequences of customer reactance towards social and digital media marketing


Date: 2017-10-13


Organising Institution: Annamacharya Institute of technology and sciences


Level: National


Type of the Program: Conference


Role: Presenter


Title: Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands


Date: 2017-10-13


Organising Institution: Annamarcharya Institue of Technology and sciences


Level: National


Type of the Program: Conference


Role: Presenter


Title: Compulsive buying behaviors in women: An Empirical pilot study examining self-esteem and social desirability


Date: 2017-03-08


Organising Institution: Auxilium college, India.


Level: International


2016

Type of the Program: Conference


Role: Presenter


Title: The Role of Hedonism, Sociability and Technical convenience as drivers of Customer Engagement among Mobile app users


Date: 2016-12-23


Organising Institution: Great Lakes


Level: International


Type of the Program: Conference


Role: Presenter


Title: Towards better understanding of M-learning: An application of the extended technology acceptance model (TAM)?


Date: 2016-12-10


Organising Institution: VIT University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Determinants and outcomes of ad intrusiveness and ad attitude ?a review towards digital and social media advertising


Date: 2016-12-03


Organising Institution: VIT University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Antecedents of customer attitude and purchase intention towards private label food brands


Date: 2016-11-07


Organising Institution: VIT Univesity


Level: International


Own MPhil / PhD Thesis

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

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Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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